HOW TO MOVE FROM STRUGGLING FOR DAYS ON END, TO QUICK, READABLE AND EFFECTIVE BLOGGING
While writing a blog, the title and subtitle set the tone. Make sure you grab the attention of your target audience when you start writing your blog. Now that you have grabbed the reader’s attention, you are going to explain the subtitle. Explain how you started writing your blog, the struggle. You show how this came about. The background, an anecdote. You make the article personal. Attractive. For example, I write this blog at the request of a client: “It’s useful if we have some kind of route plan to write a good blog, can you make that?”.
I also receive weekly emails from Eric van Hall. He talks about the headlines. Plenty of inspiration for me in his article! You name your issue(s) and you give us a glimpse of what’s going on. Because now you don’t struggle anymore, do you?!
HEADER 1: NAME THE DIRECT BENEFIT FOR YOUR READER
It is easy to identify the pitfalls here, so that, as in the first paragraph, there is a degree of recognition or recognizability. The reader needs to identify with you, or rather: you need to make your story fit in with the living environment and experiences of the target groups. Keep sentences short. And powerful. Where necessary, you can put together enumerations. Make your text readable and quickly scannable. Also link to other ‘related’ articles, where appropriate.
HEADER 2: SHOW THE READER THE WAY TO THE GOAL OF YOUR ARTICLE
It is easy to identify the pitfalls here, so that, as in the first paragraph, there is a degree of recognition or recognizability. The reader must identify with you. Or better: you have to make your story fit in with the world of life and experience of the target groups. Keep sentences short. And powerful. Where necessary, you can put together enumerations:
- Make your text readable
- Make sure the reader can scan the text
- All headlines together form a summary.
INTERMEDIATE HEADLINE 3: THE MOST IMPORTANT ADVANTAGE/RESULT
In the title, you made clear what you want to achieve. No matter how the reader achieves that, you tell us now. Or the results you can expect. So, you arouse the reader’s need(s) here. For example, to work with your company. That’s what you do best with bullet points. Of course, after a short explanation, as in the previous paragraph. You can achieve this with this manual:
- You no longer have to struggle on your blog
- If you have the title clear, the inspiration for the text will come naturally.
- You write about your experience(s).
- You share knowledge.
- In the language of the target groups, the reader.
- You write articles that are neither too long nor too short.
Have I interested you in writing blogs in less than two hours? Do you have any questions? I invite you to contact me. I’m looking forward to your reaction!