Publish your knowledge where the professionals are
You’re an expert, aren’t you? Show that to your business target audience! If you have determined with your strategy that you have businesses as a target group, then you also considered where they are located. In most cases, professionals are found on the business network LinkedIn.
LinkedIn is an ideal platform to connect with colleagues, influencers and target market. You build and enhance relationships. It is an online variant of networking. For me, it is a network that benefits me a lot.
Why am I so fond of LinkedIn?
My target groups are found here. LinkedIn is a platform where I can reach the business owners with whom I want to share my knowledge and experience. It’s excellent for reaching and interacting with these people. Everything I publish brings me in contact with Business owners, my business target audience. This can be feedback, a compliment, a question, or a request for an appointment. For me, this has been a tried and true method of reaching out. This is the reason why I want to share this with you.
WHAT SHOULD YOU PUBLISH ON LINKEDIN?
You share your knowledge and experiences. Make sure that you regularly share an interesting update, twice a week for example. And every other week a substantive article. Your business target group is interested in this. What do they find interesting? When you share interesting tips or a behind-the-scenes story, your target audience will find this appealing. Showcase your experiences, what you know and what you are capable of? This means showing what appeals to your target group and what is relevant to your field of expertise. In doing so, you will automatically gain more interaction. And therefore you expand and strengthen your network while getting new customers along the way.
WHAT UPDATES DO YOU PLACE FOR YOUR BUSINESS TARGET AUDIENCE?
- An inspiring tip
- Practical experience, instructive for your connections
- Share successes
- Do you need help, or advice, ask your question
SHARE ARTICLES WITH LINKEDIN POSTS
Activating ‘LinkedIn Posts’ will open the road to blogging via LinkedIn. The big advantage of this is the reach. If your website hasn’t been visited that often yet, your blog articles will also be read less.
You’re now killing two birds with one stone:
1. More people are now coming in contact with your knowledge.
2. More importantly, by including your bio and a reference to your website underneath the article, you gain more traffic on your website.
LinkedIn Posts are a valuable part of using a Content Cloud strategy to reach your desired target group. You can easily share relevant, valuable and interactive content, free of charge. It inspires, entertains, learns and converts. Converting content will result in a Content Cloud that is well-filled: There will be a downpour of results.
CAN YOU PUT THAT ARTICLE ON YOUR WEBSITE AS WELL?
Normally speaking, it is not OK to place the same article in its entirety on multiple websites. If you place an article in the database of your website or as a blog entry while also publishing it via LinkedIn Pulse, there will be no double content. Very convenient!
This way you can reach a larger number of people by placing the same publication on more ‘channels’ while preventing Google from judging your site negatively.
LET ME CHALLENGE YOU TO WRITE AN ARTICLE ON LINKEDIN!
Take the first step and start writing an article:
- Write a text that appeals to one of your target groups…
- Then decorate it with some relevant pictures…
- Use subheadings…
- And finally: Publish, share and multiply!
Just let me know if you need any feedback. For 10 entrepreneurs I will review an article, give comments and indicate improvements. If you are one of the ten ‘lucky ones’, do the following: Prepare the article in Word. Contact me via email and send the article as an attachment after my evaluation. After this, it is ready for publication!
AND IF YOU COULD USE SOME HELP…
Do you have any questions, or do you need support for your positioning and strategy, structure and inspiration, with which you address your target markets so well that you are irresistible? Please contact me. I will make you visible, by using social media & content strategy directed towards your target groups!