CASE
Vetrotech Saint-Gobain

client

Vetrotech Saint-Gobain is part of the Saint-Gobain group. Vetrotech specialises in the development, manufacture and sales of high-performance life-safety glass products and systems for the building and marine sectors. They focus on providing multi-functional security, comfort and design features for safe and seamless building integration. Vetrotech offers a broad selection of high-security solutions, including resistance to fire, impact, attacks, bullets, blasts, pressure, and even hurricanes. With this selection they can provide innovative solutions for even the most demanding of applications.

The company was founded and has its headquartered in Switzerland since 1980. Along that, they have 7 main production sites situated on 3 continents, and they are operating its own accredited fire test laboratory. Because of that, Vetrotech can ensure reliable supply and global coverage over a network of regional sales offices.

plan

The long-term assignment is based on the need of Vetrotech Saint-Gobain Benelux for an agency in The Netherlands that can translate national and international successes and developments to local target groups. By now, we have been working together for several years already, to mutual satisfaction.

PR, marketing & communication

All PR, marketing and communication activities needed are planned, monitored and executed. This concerns both on- and offlne activities and the alignment with (international) partners and suppliers.

results

– marketing support in various areas
– online content marketing (testreports.nl and LinkedIn / Twitter)
– supervision of publication of articles in professional journals
– organization of events
– guidance and introduction of new products on the Dutch and Belgian market

“When a marketing specialist is needed.”

Social Marketing Doctors review personal photo

Arnold Sirag

Director Vetrotech Saint-Gobain Benelux

“As soon as we decided to take over a part of our marketing and PR activities from our head office, it soon appeared that a number of activities were not or not fully implemented. To find a solution, we started looking for a local partner that is sufficiently flexible to think along with us in solutions and in time.

We found it in Nathaly. She helps us from social media activities to complete customer events with 100+ visitors. This gives us the opportunity to focus on what we are good at and she supports when and where a marketing specialist is needed.

She performs every time, together with her team in the Social Marketing Doctor office.”