CASE
Plasticroad

client

The circular PlasticRoad is made of recycled plastic. This is an initiative of KWS, Wavin and Total, working as partners. On September 11, 2018, the first PlasticRoad bicycle path in the world was opened. And we were there!

PlasticRoad asked us how to get the most online exposure for the opening of the first PlasticRoad bicycle path.

plan

Before the event:

  • designing marketing automation systems for lead generation
  • production of the whitepaper in Dutch and English (download)
  • completing and providing the lead page
  • creative and visual materials: graphic design
  • making / publishing strategic content for the event
  • creating a playful hook

During the event:

  • photography by our partner Arnold Reyneveld
  • live report of the event
  • continuously publishing content on the various channels
  • interaction with all parties involved

After the event:

  • lead generation activities
  • social advertising for more reach

results

  • 77.2 m people saw the content 

  • content was shared by media outlets in USA, UK and The Netherlands

  • substantial growth online channels

  • subscribers for newsletters in English and Dutch

Results 

77,2

mln views

30+

countries interested

3

sustainable development awards