8 tips to create a high performing Facebook post At Social Marketing Doctors we often receive the question: what makes a Facebook post a good one? How do I ensure that we will receive reactions, that the message is shared or even: how can we make it go viral? We still...
DO THE CHOSEN CONTENT MARKETING THEMES REALLY FIT WITH THE NEEDS OF CUSTOMERS AND TARGET GROUPS? When you have to produce content, it is best to do this according to themes. With content marketing themes that match the wishes and needs (information needs) of your...
Content marketing has always been an essential component of a digital marketing strategy. Wanting to serve your target audience, prospects, and customers with content that fits within the customer journey, you will first have to determine the requirements of the...
DEFINE YOUR TARGET GROUPS WITH NEW-STYLE CONTENT MARKETING PERSONAS Who’s your ideal customer, anyway? Do you know how many visitors you have on your website? And how many of those visitors are among your ideal customers? Many entrepreneurs are obsessed...
